Colombia - Economic growth : problems and prospects (Vol. 6 of 12) : Tourism

RETURN TO ~~~~~RESTRICTED REPORTS DE EM Report No. WH-200a WITHIN EO ONE WEEK This report was prepared for use within the Bank and its affiliated organizations. They do not accept responsibility for its accuracy or completeness. The report may not be published nor may it be quoted as representing their views. INTERNATIONAL BANK FOR RECONSTRUCTION AND DEVELOPMENT INTERNATIONAL DEVELOPMENT ASSOCIATION ECONOMIC GROWTH OF COLOMBIA: PROBLEMS ANI) PROSPECTS (in XII volumes) VOLUM:E VI TOURISM November 1, 1970 South Ame rica Department  CURRENCY EQUIVALENTS (Certificate Market Selling Rate of Exchange) End 1968 1 US $ 16.91 pesos 1 Peso = US $ 0.05913 Erd 1969 1 US $ 17.90 Pesos 1 Peso US $ o.o5586 End March 1970 1 US $ = 18.20 Pesos 1 Peso = US $ 0.05494  TOUPISM Table of' Contents Lage Maps: Colombia in the Caribbean Tourist Market Priority Tourist Areas -n Colombia SUMMARY AND CONCLUSIONS i I. COLOMBIA'S CARIBBEAN AND CTvhER TOURIST ASSETS 1 II. EXTERNAL AND INTERNAL TRANSPORT 7 III. THE PRESENT PATTERN OF TOUPIST DEMAND 11 IV. THE SUPPLY OF TOURIST FACITTTIES 15 A. Availability of' Accomodation 15 B. Hotel Construction and. Equipment 19 C. Financing and Incentives 20 D. Management and Labor 22 S. Related Tourist Servi.ces 23 V. INVESTMENT REQUIRETSENTS OF THE TOURISM SECTOR 26 VI. THE ORGiANIZATION OF AND INSTT .'TJTIONS IN THE TOURISM SECTOR 31 A. Public Sector Tourissm Institutions 31 B. Other Public Sector Listitutions 34 C. The Private Sector 35 VII. THE TOURLISM PRE-INVESTMENT STUDY PROGRAK AID STUDY DATA SHEET 37 ViII. THE EMPLOYMENT EFFECTS AND OTHER ECONOMIC BEtEFITS OF TOURISM DEVELOPMENT 44 IX. A SUGGESTED STRATEGY OF TOURISM DEVELOPMENT 52 A. The Location of Industry 52 B. Market Prospects 54 C. Mission Projections for Tourism Sector 1969-1975 57 RECOMMENDATIONS 64  Tables and Data Sheets in Text Page Table 1. Comparative Price Levels: Colombia vis-a-vis Rest of Caribbean 5 Table 2. Altitude, Average Temperatures and Rainfall, Selected Centers 6 Table 3. Air Fares: Competitiveness of Colombia vis-a-vis Other Nearby Tourist Areas and Europe 8 Table 4. Airlines Serving Colombia 9 Table 5. Cruise and Passenger Boats Serving Colombia 10 Table 6. Available Hotel Accommodation 1969: Analysis by Regions 24 Table 7. Analysis by Category, Price and Occupancy of Hotel Accommodation - Selected Centers 25 Table 8. Budget Allocations and Expenditures of Tourism Corporation 1966-1972 36 Preinvestment Study Data Sheets 42, 43 Table 9. Potential Job Creation of' One Hotel Room 46 Table 10. Tentative Estimate of Present Job Creation from EXisting Accommodation in. Selected Centers 47 Table 11. Foreign Exchange Income from Tourism in Relation to Commodity Exports 51 Table 1?. Summary of Mission's Projections on Foreign Visitors to Selected Centers in Colombia 1969-i975 61 Table 13. Projected Visitor Expenditures, 1969-1975 62 Table 14. Further Assumptions from Mission's Projection of Foreign Visitor Bednights 1969-1975 63  Aendices APPENDIX I. Comments on Tourism Data Table A-I. Various Oi'ficial Estimates of Basic Tourism Data Table A-2. Foreign Tourist Arrivals by Port of Entry 1960-1969 Table A-3. Analysis of Tourist Arrival Data by Area of Origin Table A-4. Tourist Arrivals by Country of Origin - Tentative Estimates Table A-5. Estimates of Foreign Arrivals at Colombian Caribbean Tourism Centers Table A-6. Visitors to San Andres, 1963-1968 Table A-7. Projections of Foreign Visitor Bednights in 1975- Notes on Assumptions and Methodology APPENDIX II. Recent Legislation Relating to Tourism APPENDIX III. Details of Tourism Pre-Investment Studies Designed by Planeacion.  '~ riVEX IVC 'H ,, | O 9 t \ ,- / ~- ' *A^S > ~' tEa* 8 0T <,,\ W , ~ ~ t' AAIAg C S.VfET N'~, '- o"0