Judgment of the General Court (Seventh Chamber) of 19 November 2025.#+pharma arzneimittel GmbH v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark PlusQuam +PHARMA – Earlier national word mark +PHARMA – Relative grounds for refusal – Article 8(1)(b) and (5) of Regulation 2017/1001 – Enhanced distinctiveness of the earlier mark through use – Reputation – Proof of use.#Case T-645/24.