Judgment of the General Court (Second Chamber) of 10 September 2025.#Berliner Verkehrsbetriebe (BVG) v European Union Intellectual Property Office.#EU trade mark – Application for an EU trade mark consisting of a sound of a melody – Absolute ground for refusal – Distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-288/24.