Judgment of the General Court (Sixth Chamber) of 4 June 2025.#Sven Benschop v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark ALWAYS RUN 4PRESIDENT – Earlier EU figurative mark PRESIDENT’s – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Enhanced distinctiveness of the earlier mark acquired through use.#Case T-76/24.