Judgment of the General Court (First Chamber) of 23 October 2024.#Bimbo, SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark Bimbys – Earlier national word mark BIMBO – Relative ground for refusal – Damage to reputation – Article 8(5) of Regulation (EU) 2017/1001.#Case T-1185/23.