Judgment of the General Court (Sixth Chamber) of 23 October 2024.#Olvi Oyj v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – Figurative mark FIZZ Cider – Absolute grounds for invalidity – Descriptive character – No distinctive character – Article 7(1)(b) and (c) and Article 51(1)(a) of Regulation (EC) No 40/94 (now Article 7(1)(b) and (c) and Article 59(1)(a) of Regulation (EU) 2017/1001) – Evidence submitted for the first time before the Board of Appeal – Article 95(2) of Regulation 2017/1001 – Article 27(4) of Delegated Regulation (EU) 2018/625 – Obligation to state reasons – Right to be heard – Article 94(1) of Regulation 2017/1001.#Case T-1132/23.