Judgment of the General Court (Eighth Chamber) of 29 January 2025.#Desimo, Lda v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark ELIOS – Earlier EU word mark HELIOS and earlier national figurative mark HELIOS – Relative grounds for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Damage to reputation – Article 8(5) of Regulation 2017/1001 – Cross-claim.#Case T-607/23.