Judgment of the General Court (Second Chamber) of 11 September 2024.#Borco-Marken-Import Matthiesen GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark KINGSBURY – Earlier EU word mark FINSBURY – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-603/23.