Judgment of the General Court (Seventh Chamber) of 4 September 2024.#August Storck KG v European Union Intellectual Property Office.#EU trade mark – Application for EU figurative mark MiT FREUDE NASCHEN! – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94 of Regulation 2017/1001.#Case T-568/23.