Judgment of the General Court (Seventh Chamber) of 6 November 2024.#Puma SE v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for an EU figurative mark representing an emblem – Earlier EU figurative marks representing a stripe – Relative ground for refusal – No similarity of the signs – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – No damage to reputation – Article 8(5) of Regulation 2017/1001.#Case T-544/23.