Judgment of the General Court (Seventh Chamber) of 23 October 2024.#Sumol + Compal Marcas SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Word mark FRUITOLOGY – Earlier national word mark CENTRO DE FRUTOLOGIA – Relative ground for refusal – Likelihood of confusion – Similarity of the signs – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-523/23.