Judgment of the General Court (Seventh Chamber) of 12 February 2025.#Essity Hygiene and Health AB v European Union Intellectual Property Office.#EU trade mark – Application for EU figurative mark in the shape of a leaf – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001).#Case T-434/23.