Judgment of the General Court (Second Chamber) of 13 November 2024.#Chiquita Brands LLC v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark representing a blue and yellow oval – Absolute ground for invalidity – No distinctive character – Article 7(1)(b) of Regulation (EC) No 40/94 (now Article 7(1)(b) of Regulation (EU) 2017/1001) – No distinctive character acquired through use – Article 7(3) of Regulation No 40/94 (now Article 7(3) of Regulation 2017/1001).#Case T-426/23.