Judgment of the General Court (First Chamber) of 20 November 2024.#MPM-Quality v.o.s. v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark PRIM Earlier EU figurative mark MANUFACTURE PRIM 1949 – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-333/23.