Judgment of the General Court (Seventh Chamber) of 6 March 2024.#Vía Atlántica Adegas e Viñedos, SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark VIA ATLÁNTICA – Earlier EU figurative mark ATLÂNTICO – Relative grounds for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-301/23.