Judgment of the General Court (Eighth Chamber) of 10 April 2024.#Mushie & Co, LLC v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark Mushie – Earlier EU word mark KUSHIES – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Professional representation – Article 120(1) of Regulation 2017/1001.#Case T-262/23.