Judgment of the General Court (Second Chamber) of 31 January 2024.#IU Internationale Hochschule GmbH v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark IU International University of Applied Sciences – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94(1) of Regulation 2017/1001.#Case T-188/23.