Judgment of the General Court (Eighth Chamber) of 29 November 2023.#Myforest Foods Co. v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark MYBACON – Absolute ground for refusal – Mark of such a nature as to deceive the public – Article 7(1)(g) of Regulation (EU) 2017/1001.#Case T-107/23.