Judgment of the General Court (Seventh Chamber) of 31 January 2024.#Feed SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark Feed. – Earlier EU figurative mark The Feed. – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-26/23.