Case T-170/23: Judgment of the General Court of 12 June 2024 – Amstel Brouwerij v EUIPO – Anheuser-Busch (ULTRA) (EU trade mark – Invalidity proceedings – EU figurative mark ULTRA – Absolute ground for invalidity – No distinctive character – Article 7(1)(b) of Regulation (EC) No 40/94 (now Article 7(1)(b) of Regulation (EU) 2017/1001) – EUIPO’s Guidelines for examination)