Case T-80/23: Judgment of the General Court of 7 February 2024 — Beauty Biosciences v EUIPO — Société de Recherche Cosmétique (BEAUTYBIO) (EU trade mark — Invalidity proceedings — EU word mark BEAUTYBIO — Absolute grounds for invalidity — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — No distinctive character — Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001))