Judgment of the General Court (Second Chamber) of 21 February 2024.#Eric Roethig López v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark AMAZONIAN GIN COMPANY – Absolute ground for invalidity – Descriptive character – Article 7(1)(c) and Article 59(1)(a) of Regulation (EU) 2017/1001.#Case T-756/22.