Judgment of the General Court (Second Chamber) of 6 March 2024.#VF International Sagl v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark GEOGRAPHICAL NORWAY EXPEDITION – Absolute ground for invalidity – Bad faith – Article 52(1)(b) of Regulation (EC) No 207/2009 (now Article 59(1)(b) of Regulation (EU) 2017/1001) – Relative ground for invalidity – Damage to reputation – Article 8(5) and Article 53(1)(a) of Regulation No 207/2009 (now Article 8(5) and Article 60(1)(a) of Regulation 2017/1001).#Case T-639/22.