Judgment of the General Court (Third Chamber) of 1 February 2023.#Krematorium am Waldfriedhof Schwäbisch Hall GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark aquamation – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001.#Case T-319/22.