Judgment of the General Court (First Chamber) of 1 March 2023.#Lifestyle Equities CV v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark GREENWICH POLO CLUB GPC 2002 – Earlier EU figurative mark BEVERLY HILLS POLO CLUB – Relative ground for invalidity – No likelihood of confusion – No similarity of the goods – Article 8(1)(b) of Regulation (EC) No 40/94 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-217/22.