Judgment of the General Court (Third Chamber) of 3 May 2023.#Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark GRILLOUMI – Earlier EU collective word mark HALLOUMI – Relative grounds for refusal – Likelihood of confusion – Detriment to reputation – Article 8(1)(b) and Article 8(5) of Regulation (EC) No 207/2009 (now Article 8(1)(b) and Article 8(5) of Regulation (EU) 2017/1001).#Case T-168/22.