Case T-25/22: Judgment of the General Court of 1 March 2023 — Canai Technology v EUIPO — Trend Fin (HE&ME) (EU trade mark — Opposition proceedings — International registration designating the European Union — Figurative mark HE&ME — Earlier Benelux word mark ME — Relative ground for refusal — Similarity of the signs — Weak distinctive character of the earlier mark — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)