Case T-498/21: Judgment of the General Court of 14 September 2022 — Lotion v EUIPO (BLACK IRISH) (EU trade mark — Application for the EU word mark BLACK IRISH — Absolute grounds for refusal — No distinctive character — Descriptiveness — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 — Equal treatment — Obligation to state reasons — Article 94(1) of Regulation 2017/1001)