Judgment of the General Court (First Chamber) of 14 January 2026.#Atlas Invest BV v European Union Intellectual Property Office.#EU trade mark – Application for the European Union figurative mark BioTechUSA – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94(1) of Regulation 2017/1001.#Case T-117/25.