Judgment of the General Court (Ninth Chamber) of 22 April 2026.#Rose Bikes GmbH v European Union Intellectual Property Office.#EU trade mark – Application for EU word mark ROSE – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Objective characteristics inherent to the nature of the goods and services – Sufficiently direct and concrete link.#Case T-56/25.