Judgment of the General Court (Third Chamber) of 19 March 2025.#Asaş Alüminyum Sanayi ve Ticaret A.S. v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark ASAŞ – Earlier national figurative mark ASSA Asfaltos del Sureste, S.A. – Genuine use of the earlier mark – Article 47(2) and (3) of Regulation (EU) 2017/1001 – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation 2017/1001.#Case T-172/24.