Judgment of the General Court (Second Chamber) of 20 March 2024.#European Federation of Financial Analysts'Societies (EFFAS) v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark CEFA Certified European Financial Analyst – Earlier EU word mark CFA – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001)