Judgment of the General Court (Third Chamber) of 20 December 2023.#The Mochi Ice Cream Company LLC v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Figurative mark my mochi – Absolute ground for refusal – No distinctive character – Promotional slogan – Article 7(1)(b) and (2) of Regulation (EU) 2017/1001.#Case T-189/23.