Judgment of the General Court (Eighth Chamber) of 21 February 2024.#Hong Kong NetEase Interactive Entertainment Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU word mark LifeAfter – Earlier EU word mark life – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-175/23.