Judgment of the General Court (Sixth Chamber) of 6 November 2024.#House of Prince A/S v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark AROMA KING – Earlier national word mark KING’S – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Enhanced distinctiveness of the earlier mark – No independent distinctive role.#Case T-118/23.