Judgment of the General Court (First Chamber) of 7 February 2024.#Beauty Biosciences LLC v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark BEAUTYBIO SCIENCE – Absolute grounds for invalidity – Descriptiveness – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) – No distinctive character – Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001).#Case T-81/23.