Case T-189/23: Judgment of the General Court of 20 December 2023 — The Mochi Ice Cream Company v EUIPO (my mochi) (EU trade mark — International registration designating the European Union — Figurative mark my mochi — Absolute ground for refusal — No distinctive character — Promotional slogan — Article 7(1)(b) and (2) of Regulation (EU) 2017/1001)