Case T-87/23: Judgment of the General Court of 11 October 2023 — Biogena v EUIPO (THE GOOD GUMS) (EU trade mark — International registration designating the European Union — Figurative mark THE GOOD GUMS — Absolute grounds for refusal — No distinctive character — Descriptive character — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001)