Judgment of the General Court (Seventh Chamber) of 7 February 2024.#Polaroid IP BV v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark representing a square placed inside a rectangle – Absolute ground for invalidity – No distinctive character – Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001).#Case T-591/22.