Judgment of the General Court (First Chamber) of 22 March 2023.#Beauty Biosciences LLC v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark BIO-BEAUTÉ – Absolute grounds for refusal – Descriptiveness – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) – No distinctive character – Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001) – Distinctive character acquired through use – Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001) – Article 52(1)(a) and (2) of Regulation No 207/2009 (now Article 59(1)(a) and (2) of Regulation 2017/1001) – Obligation to state reasons – Article 75, first sentence of Regulation No 207/2009 (now Article 94(1), first sentence of Regulation 2017/1001).#Case T-750/21.