Judgment of the General Court (Fifth Chamber) of 13 July 2022.#Brand Energy Holdings BV v European Union Intellectual Property Office.#EU trade mark – Application for EU word mark RAPIDGUARD – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – No distinctive character – Article 7(1)(b) of Regulation 2017/1001 – Right to be heard.#Case T-573/21.