Judgment of the General Court (Second Chamber) of 14 September 2022.#Lotion LLC v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark BLACK IRISH – Absolute grounds for refusal – No distinctive character – Descriptiveness – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 – Equal treatment – Obligation to state reasons – Article 94(1) of Regulation 2017/1001.#Case T-498/21.