Judgment of the General Court (Seventh Chamber) of 1 July 2026.#Veikkaus Oy v European Union Intellectual Property Office.#EU trade mark – Application for EU word mark FOR BETTER GAMING – VEIKKAUS – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Element of the mark having distinctive character acquired through use – Article 7(3) of Regulation 2017/1001.#Case T-615/25.