Judgment of the General Court (Third Chamber) of 9 March 2022.#Lea Nature Services v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark SO…? – Absolute grounds for refusal – Distinctive character – Article 7(1)(b) of Regulation (EC) No 40/94 (now Article 7(1)(b) of Regulation (EU) 2017/1001) – Lack of descriptive character – Article 7(1)(c) of Regulation No 40/94 (now Article 7(1)(c) of Regulation 2017/1001).#Case T-197/21.