Judgment of the General Court (Tenth Chamber) of 9 March 2022.#Telefónica Germany GmbH & Co. OHG v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark LOOP – Partial rejection of the application for registration – Absolute grounds of refusal – Lack of distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Objective characteristics inherent in the nature of the products and services – Sufficiently direct and specific relationship – Obligation to state reasons – Article 94 of Regulation (EU) 2017/1001.#Case T-132/21.