Judgment of the General Court (Fifth Chamber) of 30 March 2022.#L'Oréal v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark SO COUTURE – EU word mark SO…? – Relative grounds for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).#Case T-30/21.