Judgment of the General Court (Ninth Chamber) of 19 May 2021.#Müller GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for EU figurative mark TIER SHOP – Absolute grounds for refusal – Descriptive character – No distinctive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 – Interest in bringing proceedings – Obligation to state reasons – Article 72(4) and the first sentence of Article 94(1) of Regulation 2017/1001.#Case T-535/20.