Judgment of the General Court (Third Chamber) of 14 July 2021.#Fashioneast Sàrl and AM.VI. Srl v European Union Intellectual Property Office.#EU trade mark – Revocation proceedings – EU figurative mark RICH JOHN RICHMOND – Absence of genuine use of a trade mark – Article 51(1)(a) of Regulation (EC) No 207/2009 (now Article 58(1)(a) of Regulation (EU) 2017/1001) – Use in a form differing in elements which alter the distinctive character of the mark – Point (a) of the second subparagraph of Article 15(1) of Regulation No 207/2009 (now point (a) of the second subparagraph of Article 18(1) of Regulation 2017/1001).#Case T-297/20.