Judgment of the General Court (Tenth Chamber) of 30 June 2021.#Ceramica Flaminia SpA v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU figurative mark goclean – Absolute ground for refusal – No distinctive character – Article 52(1)(a) and Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 59(1)(a) and Article 7(1)(b) of Regulation (EU) 2017/1001) – Examination of the facts of EUIPO’s own motion – Article 95(1) of Regulation 2017/1001 – No distinctive character acquired through use – Article 52(2) of Regulation No 207/2009 (now Article 59(2) of Regulation 2017/1001).#Case T-290/20.