Case T-488/20: Judgment of the General Court of 14 July 2021 — Guerlain v EUIPO (Shape of an oblong, tapered and cylindrical lipstick) (EU trade mark — Application for registration of a three-dimensional EU trade mark — Shape of an oblong, tapered and cylindrical lipstick — Absolute ground for refusal — Distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)